It all started with a sketch. Our client Play Advertising wanted to show someone precariously standing on a ladder, reaching for a boomerang, on the roof.
The ad, however, was for an insurance company and we had to think of safety first! Thankfully for our advertisement photography we had scaffolding for safety. We had to give the illusion that the guy was standing at a dangerous height, but make sure it was not dangerous! What we decided on was 2 sets of scaffolding. One for us to stand on and take the picture from, and the other would be for the model and ladder. This allowed us to have him standing on a solid surface and not at a dangerous height!
We got to the location and started to set up the scaffolding and yes, there is a first time for everything! Luckily all went well and we are still here to talk about it. But there was another issue, no sun, and overcast…Good thing we brought our own sun! A 4800 watt second head, oh that will work. From the front corner of the lot and standing a nice 20 feet in the air, we had sunlight!
The shoot went together really well and without any injuries. To get the proper illusion there is a little bit of post Photoshop work. We took a picture of just the ladder with no scaffolding and no model, once that is Photoshopped in the image will look exactly how the client imagined it. Have a look and let us know what you think.